Like any social media platform that offers creating sponsored ads, there are some basic and necessary requirements to start marketing on LinkedIn.

1.Create a personal account and enter your information:

Initially, you must create a personal account on LinkedIn and enter basic contact information (country of residence, phone number, email), and upload a professional photo to be your profile picture. You should understand that your personal LinkedIn account will be one of the most important marketing tools for your professional expertise as well as your products or services, so make sure to enter all your details to facilitate communication with you.

2.Use the personal account to interact:

After creating your personal account on LinkedIn, you will not be able to create a business page for your business project at the same time. Instead, you should enter your account information and use it for a period of time. If you try to create a business page immediately after creating your personal account, you will likely encounter an error message and will not be able to create the page. In any case, interaction using your account is important even if you don’t want to create a business page. There is no reason to create your account and then leave it without interaction. You can start by adding new friends, following several pages for companies or institutions related to your field of work, then posting some content on your account, as well as commenting on the posts published by your new friends and the pages you follow and sharing some of them.

3.Create a page for your company or institution:

After 10-14 days of creating your account and using it to add friends, follow pages, post some content, and interact with some of the posts you see while browsing, you can then create a page on LinkedIn. Creating pages on LinkedIn is not limited to companies only but can also include pages for universities and schools. The types of pages that can be created are divided into 4 main types:

1.Page for an organization or company with fewer than 200 employees.
2.Page for an organization or company with more than 200 employees.
3.Subsidiary page that is subordinate to a page that was previously created on LinkedIn.
4.Page for an educational institution, whether it is a school or university.

4.Create an advertising account to manage ads:

After creating the page, you can now create an advertising account on LinkedIn by clicking on the “Advertise” option that appears on the far right of your personal account. Then you will be directed to the Campaign Manager page where you can create an advertising account to start creating and managing various types of sponsored ads.

5.Enter payment method data (bank card):

Bank cards are divided into 3 main types:
1.Prepaid Card
2.Debit Card
3.Credit Card