It is the use of the Snapchat platform, the popular social media application, for promoting and advertising products or services and building awareness about the brand. Snapchat is distinguished by its primary focus on visual content, such as images and short videos known as “Snaps.”

Some advantages of marketing via Snapchat:

1.Young Audience: Snapchat is highly popular among the youth, making it ideal for brands targeting this age group.
2.High Interaction: Snaps aim to achieve high interaction rates, as users view them as more personal and intimate content.
3.Diverse Advertising Opportunities: Snapchat offers a variety of advertising solutions, including geofilters, sponsored stories, and video ads.
4.Authentic and Live Experience: Stories and Snaps provide an opportunity for brands to showcase authentic and behind-the-scenes aspects of their activities, whether in live events or glimpses from behind the scenes.

Why market on Snapchat?

1.Limited Competition: There is not much competition, making it easy for your content to stand out.
2.No Algorithm to Hide Posts: There is no algorithm to hide your posts, ensuring that users easily see and engage with your content.
3.Direct User Engagement: If users add your business as a friend, they can easily see when you post a story and play it.
4.Few Advertisements and No Content Visibility Restrictions: There are few ads, and there are no restrictions to limit the visibility and interaction with your content.
5.Cost-Effective Advertising: You can advertise on Snapchat for less than $5, allowing you to test and optimize your ads with any budget.

Importance of Marketing on Snapchat:

1.Rapid Spread: With over a million daily active users on this giant platform, marketing on Snapchat ensures reaching the largest possible number of customers in very short periods.
2.Managing and Directing Advertising Campaigns for Your Products or Services on Various Arabic Forums.
3.Managing and Directing Advertising Campaigns for Your Products or Services on Numerous International Newspapers, which have a wide reach worldwide.
4.Managing and Directing Advertising Campaigns for Your Products or Services by Using Targeted and Desired Emails.
5.Managing and Directing Advertising Campaigns for Your Products or Services by Using the Most Popular Applications on All Smartphones to encourage users to download these applications and raise awareness about these products and services.
6.Utilizing all local, Arabic, and international electronic newspapers to direct and manage advertising campaigns through these newspapers.