Twitter (X) is one of the important social media platforms with numerous users worldwide. Twitter features tweets that help users around the globe communicate within the platform. These tweets can be in the form of images, videos, or texts, aiding family and friends in staying connected and sharing news globally.
Marketing via X (Twitter) is a comprehensive approach that utilizes the features and functions of the Twitter platform (X currently) to achieve marketing goals for the brand. This ranges from promoting products and services, building awareness, interacting with the target audience, to creating compelling content, and driving visits to the company’s websites.

Marketing via X is essential as it provides several advantages for companies and businesses. These advantages make marketing on Twitter necessary for those who aim for success and staying competitive. Some of these advantages include:

Reaching New Audiences:

With millions of active users worldwide, Twitter provides your company with the opportunity to reach new audiences and expand its customer base. By using hashtags, participating in popular conversations, and interacting with influencers, your company can increase its visibility and attract potential customers.

Building Customer Relationships and Listening to Them:

Twitter allows you to stay constantly updated on the latest news and trends in your industry. You can build relationships with your customers by engaging in conversations and responding to their questions. Additionally, by conducting opinion polls, you can gain insights into customer preferences, enabling you to make informed marketing decisions. It serves as a genuine social listening tool to understand your brand’s reputation among customers.

Experimenting with Different Interaction Styles:

The character limit on Twitter encourages experimenting with different content styles to interact with customers. This includes short messages, visual storytelling, and creative use of multimedia. This helps in developing a unique brand voice and standing out in the competition.

Monitoring Competitors:

Twitter allows you to monitor the activities of your competitors, such as product launches, marketing campaigns, and customer comments. This helps you identify opportunities and learn from your competitors’ successes and failures. It also helps you understand customer needs that have not been addressed yet.

Leveraging the Power of Advertising:

In addition to organic reach, Twitter also offers paid advertising options to help companies reach a larger, more targeted audience. Through targeted advertising, your company can increase its visibility and website visitation, with control over its advertising budget.

Twitter (X) stands out from other social media platforms in several ways:

1.Popular among the youth, especially those aged 18-45.
2.Extremely popular among citizens and residents in Saudi Arabia and the Arab Gulf.
3.An important platform for sharing reliable information and news.
4.Enhances brand awareness.
5.Encourages interaction, increases followers, and disseminates news and clarifications.