Facebook Pixel is a piece of code inserted into your website that allows you to measure the effectiveness of your ads by tracking the actions people take on your website. It is an analytical tool that enables you to measure your ad’s effectiveness by understanding the actions customers take when visiting your online store.

Through Facebook Pixel, you can measure and track the performance and effectiveness of your ads, gaining a precise understanding of the actions visitors take on your website, which Facebook Pixel benefits from.

When someone visits your website, they perform a series of actions, from registering data to browsing products and services, to completing a purchase. By installing Meta Pixel, you can track and monitor all the actions taken by the person and record them as well, to benefit from them in ads and retargeting your customers.

It is a JavaScript code added to your website, making it easier to measure the effectiveness of your ads, monitor their performance, and understand the actions people take on your site.

Facebook Pixel is one of the most important analytics tools! It helps you collect customer data and monitor the behavior of visitors to your website or online store. The most important benefit provided by the Pixel tool is ensuring that your Facebook ads reach the right and targeted customers, thereby achieving more sales.

You can activate the tool by adding a line of code to your store, which customers will not see but is essential for tracking their behavior and retargeting them, reminding them of their purchase. However, you can also simplify the process by following the steps we have outlined for you, as they are easier than any other method.