Features:

• Access to advertising tools on Facebook and Instagram.
• Helps in tracking customers who abandoned their shopping cart and retargeting them.
• Provides insights into the most active customers.
• Analyzes customers based on their geographic location.
• Targets potential customers similar to your current ones.
• Provides insights that enhance your advertising campaigns.
• Influences audience setup, measuring, and improving the process directed towards your advertising campaigns, informing you of conversion rates.

Drawbacks:

• Data will only be visible from the time the tool is linked to your webpage.
• Visitors must be informed about the privacy policy and that their data will be collected through the Pixel tool to avoid legal issues later on.
• Installing and linking the Pixel tool might be challenging if linked elsewhere other than the website.