The task of advertising product photography may seem superficially like capturing images of a product from various angles to highlight and explain its key features and characteristics. However, the importance and purpose of professional product photography go beyond just this.

There is a famous English saying, “A photo says a thousand words,” emphasizing the idea that an image can convey a wealth of information or messages. Therefore, the task of photographing your store’s products should be viewed with a broader and more significant understanding than simply taking and posting pictures without paying attention to the many details involved in professionally photographing products based on established advertising product photography standards.

How does professionally photographing commercial products impact your customers’ decisions?

Imagine that through professionally photographing products and offering them for sale in your store, you contribute to addressing one of the major drawbacks of e-commerce and online shopping: the inability of shoppers to touch and see the product naturally. This limitation is a significant factor causing a considerable percentage of internet users to refrain from completing the shopping process, as indicated by the “GlobalWebIndex” platform in one of its studies on analyzing digital shopper behavior.

Consider that, according to a study conducted by the Shopifai platform for its merchant clients, more than 22% of returns are due to the product not appearing as it did in the pictures on the store. With evidence and figures, product images become one of the most influential factors in the customer’s purchasing decision.

But that’s not all. In addition to influencing the customer’s decision, high-quality and distinctive product images will contribute to achieving many business and marketing goals for your store.

For example:

1. Gaining Customer Trust and Loyalty: Easily winning customer trust and loyalty because high-quality and realistic images will immediately enhance and strengthen their confidence.
2. Leaving an Impression of Trust and Transparency: Presenting real and high-quality images of products from various angles enhances the customer’s perception that your store is honest and values its customers’ mindset.

These are exactly what online shoppers are looking for: quality and value. After images of the products create a positive impression of trust, quality, and value, the customer will naturally proceed to the next step, which is continuing to browse products and making a purchase.

Images have a significant impact on the buyer’s and online shopper’s behavior in making a product purchase decision. There are already proven facts and theories indicating that product images play the most significant role in selling products if they are professional and attractive. Images help convey information about your products better to shoppers. According to statistics, 90% of information is better conveyed to the brain through visual materials such as images and videos. Studies also show that 93% of shoppers rely on the appearance of your online store, especially product images, as one of the important factors influencing their decision to purchase your products.

Moreover, professional product images will indirectly help you achieve many other business goals, such as:

1. Increasing Sales Conversion Rates: With the display of high-quality and precise professional images showcasing the features and advantages of your products, the customer’s decision to purchase and own the product will be influenced immediately.
2. Boosting Conversion Rates: If the images are good and attractive, they will attract the customer to spend more time in the store, browsing products from page to page. As a result, the conversion rate in your store will increase from a visitor to a buyer.

There are many factors responsible for the success of your e-commerce business. If you are looking to start e-commerce, you need to achieve a comprehensive understanding of these factors.