Marketing companies rely on many tricks and strategies to convince consumers to buy their products. These tricks are often advanced and complex, aimed at influencing the subconscious mind of consumers and exploiting their psychological and social behaviors.

Here are the main tricks that these companies resort to:

1.Psychological Pricing

Attractive Prices: Companies use prices that appear significantly lower than they actually are, such as pricing a product at $9.99 instead of $10, to make the price seem lower.
Discounts and Promotions: Offering constant discounts and promotional offers to create a sense of urgency and an opportunity that shouldn’t be missed.

2.Social Influence Marketing

Recommendations and Testimonials: Using celebrities or influencers to promote products. Their testimonials and personal experiences add credibility and attract their audience.
User Reviews: Encouraging users to write positive reviews online, which influences the purchasing decision of new consumers.

3.Display and Promotion Strategies

Attractive Packaging: Using eye-catching packaging designs that make the product stand out on the shelves and attract attention.
Websites and Digital Marketing: Designing user-friendly and visually appealing websites, and using email marketing and social media strategies to reach a wider audience.

4.Exploiting Psychologies and Behaviors

Scarcity and Immediacy: Suggesting that the product or service is rare (“Only 3 left!”) to create a sense of scarcity and urgency in the consumer.
Belonging and Desire to Experience: Using marketing campaigns that focus on belonging to a particular community or experiencing something new and different.

5.Using Data and Analytics

Targeting Specific Audiences: Using data and analytics to target age and geographical groups that are most likely to buy the product, through specifically directed advertisements.
Personalization: Customizing marketing messages to suit the interests and preferences of consumers, increasing the effectiveness of the marketing campaign.

6.Emotional Manipulation

Using Stories and Emotions: Telling impactful and inspiring stories about the product or brand to evoke consumers’ emotions, strengthening their emotional connection to the product.
Fear of Failure or Loss: Using marketing strategies that focus on the fear of failure or missing out (“Don’t miss the offer!”) to motivate consumers to make a purchase decision quickly.

7.Creating Need and Demand

Highlighting Problems and Solutions: Emphasizing a particular problem and then presenting the product as the perfect solution to that problem.
Creating New Needs: Creating new needs among consumers by promoting new products or additional features that didn’t exist before.

8.Free Trials and Samples

Offering Free Trials: Providing free samples or trials of products to give consumers the chance to try the product before buying, increasing the likelihood of them making a purchase decision.

9.Relying on Content

Content Marketing: Creating valuable and beneficial content for consumers, such as educational articles, instructional videos, and entertaining content, to attract attention and build a strong relationship with the audience.

10.Multi-Channel Presence

Integrated Marketing: Using a variety of marketing channels, such as television, radio, internet, and print, to ensure the message reaches the largest possible number of the target audience.

Marketing companies rely on a mix of these tricks and strategies to achieve their goals and increase their sales. It is important for consumers to be aware of these methods so they can make informed and rational purchasing decisions, rather than being swayed by clever marketing tactics that may lead to buying unnecessary or overpriced products.