Instagram algorithms are guidelines that determine how a post performs in the basic search system results. The algorithm is essentially the brain of Instagram, guiding the experience of each user. It influences both what we see and how we see it, contributing to adding a personal touch to the Instagram experience. This will lead to improving your content to suit the algorithm, ensuring its preference for your posts, leading to higher rankings and reaching a wider audience. Additionally, it consists of a set of coding rules and conditions aimed at determining the usefulness of an account to other users. Thanks to these algorithms, your posts are reached by the largest possible number of users interested in the content you provide. Instagram’s algorithm is specific to each feature, including stories, explore pages, reels, and feeds. What applies to one part may not apply to another. The neural network (which is closer to artificial intelligence) analyzes the posts that the user reads from stories, ads,
and images and displays the most appropriate content based on their interests. It determines the interests of the profile and assigns them to it. To achieve a good reach rate and reach a targeted and interested audience, post exclusive and unique images and add a good description along with relevant hashtags. Instagram algorithms rely on machine learning, so arranging your posts and interactions on the platform constantly evolves.

Here are 7 strategies to boost your organic reach:

Here are 7 strategies to boost your organic reach:

1.Be Consistent with Posting

Posting content regularly helps build trust with your followers as it gives them something to look forward to and increases their engagement with your posts. Like most social media algorithms, the Instagram algorithm favors posts with high engagement, leading to them occupying higher rankings and appearing in most users’ feeds.

2.Post at the Right Time

Posting consistently is one thing, but posting at the right time is another. Thinking about when your audience or target region is most active online is an excellent way to increase reach. When you post at times when your audience is online, your videos, reels, or images will appear at the top of their feeds, increasing the chances of them seeing your new post.

3.Include Relevant Hashtags

Adding popular hashtags is an excellent way to increase your organic reach. Your content appears on the results page when someone searches for that hashtag. When including hashtags, always look for those that align with your brand, industry, and nature. Also, be generous with the number of hashtags you add, as a study has shown that the more tags used, the higher the engagement and reach to the audience.

4.Create Space for Engagement

Knowing that encouraging more engagement on your post is crucial to boosting organic reach is essential. The Instagram algorithm favors posts that garner significant interest and pushes them to other users. Creating space for engagement in your posts by adding descriptive captions, questions, comments, and notes that prompt your audience to respond and interact with your post can be highly effective.

5.Integrate Reels Content

Reels are the most common and widespread content on Instagram, appearing more on the explore page than other forms of content. This indicates that Instagram users prefer video-based content over images. Therefore, as a company seeking to expand its organic reach, you should not stop creating Instagram Reels. Posting reels regularly increases the discoverability of your brand, which is the primary goal. This means regularly posting at least five reels per week. To keep up with that, you can create several reels and schedule the posts to suit both you and your followers.

6.Utilize User-Generated Content (UGC)

UGC is a common marketing and advertising strategy that involves encouraging satisfied customers to create videos using your brand or providing honest reviews about your business. This marketing strategy works on the principle that consumers are more likely to trust peer recommendations. You can get UGC from satisfied customers willing to create content for your brand or pay for content creation services from content creators that users create. This marketing strategy is excellent because when these creators create content for your brand, their followers and audience can see and recognize your brand, thus increasing your organic reach.

7.Keep Tabs on Your Analytics

Don’t stop after integrating the mentioned strategies to enhance and strengthen organic reach. Go beyond that to track the performance of your content on Instagram. This includes the number of posts uploaded, the engagement rate per post, the shared engagement, and the story reach. All of this gives you an insightful look into the quality of your brand’s content performance on Instagram. It also shows you the precise content that works well and the content that doesn’t. This helps in making better-informed decisions when creating your next content.

To check your analytics on the Instagram app, visit your profile, click Insights, and view Metrics. These metrics are in the overview section; if you want to check on a specific post, click on that post and view the detailed performance metrics.