Content marketing is a strategy aimed primarily at engaging the customer throughout every stage of the purchasing process, and retaining them as a loyal customer even after the sale, by creating valuable content tailored to each stage, such as videos, articles, and more.

Content marketing refers to marketing that involves providing high-quality content to users to generate sales and new potential customers.

This content can be found anywhere and in various forms online, including in :
tweets, YouTube videos, and blog posts on your website for content marketing.

The effectiveness of content marketing lies in its integration of content with other forms of digital marketing such as search engine optimization (SEO) and social media marketing.
Consider your audience when creating content, and remember who you’re speaking to and what matters to them; this determines your content’s topic.
Consider the language your audience uses when searching the internet for information and use keywords to enhance your SEO.
Lastly, share your content across all your social media platforms to maximize interaction and comments.

Content marketing is a continuous and effective marketing tool; it’s not always about sales but more about engaging and educating consumers about your brand and creating a strong impression in their minds about it.
Think about the amount and type of content users encounter every day; this will help create relevant and quality content that stands out and improves your SEO.