The term “Influencer Marketing” has spread as part of modern digital marketing strategies, and we often hear the term “influencers” mentioned. Before defining influencer marketing strategy, it is essential to define the meaning of an influencer, which is simply a person who has the ability to influence others’ behavior effectively due to various factors.

Influencer marketing involves partnering with individuals who have large followings and engagement on social media platforms to promote a brand’s products or services. These influencers can be bloggers, celebrities, experts, or simply individuals with significant presence on social media in a specific field.

Influencer marketing relies on promoting products by collaborating with influencers who create content about the brand in various forms, aiming to influence their audience and persuade them to engage with the brand and acquire its products.

Since you were young, watching advertisements on television, you’ve always asked yourself, “Why do all brands and companies use celebrities and actors in their ads?” It’s not just because these celebrities are famous and well-known by everyone.

The reason behind using them in advertisements is that people want to become like them, so they will use the same perfume, car, phone, or skin lightening cream they use.

This is influencer marketing. The concept itself is old, and what’s happening now is that we are living in the era of social media.

Celebrities are not just actors and stars but also YouTube channel owners and Instagram accounts, among others. Influencer marketing is about leveraging the best content creators on various platforms.