Free Marketing on Snapchat:

If you aim to engage with your community in a new way without increasing your advertising budget, consider implementing one or more of the following three strategies:

Share Behind-the-Scenes Snippets:

Share glimpses of what happens behind the scenes in your office, during vacations, or after work. Snapchat users appreciate exclusive insights into the brands they follow.

Offer Coupons and Discounts:

Utilize Snapchat’s disappearing messages feature to present special offers, coupons, and discounts. This can attract followers to your website or store.

Tell Stories:

Leverage Snapchat Stories, consisting of short-lived photos or videos visible for 24 hours, to create engaging content. This feature allows for quick dissemination, as friends are eager to share what they find entertaining or informative.

Paid Marketing (“Promotion”) on Snapchat:

If you want more interaction and visits to your Snapchat account, there are various paid advertising options with unique features:

Snap Ads:

Full-screen mobile ads that appear between or after Snapchat content. They can be images, videos, GIFs, and last up to ten seconds.

Lenses:

Brands can advertise lenses to create an interactive experience for Snapchat users, allowing them to add the lens to their photos or videos.

Story Ads:

These ads provide a dedicated section in the discovery section of the app, offering a sequence of 3 to 20 snaps showcasing your brand.

Product Ads:

Ideal for showcasing products or services, these ads provide a shopping-friendly format to display your current product line.

Filters:

Brands can create custom filters, viewed by a significant portion of Snapchat’s daily users, offering an effective form of advertising during specific locations or events.

Implementing a combination of free and paid strategies on Snapchat can help your brand connect with a diverse audience and make the most of the platform’s unique features.