1.Principles of Marketing by Philip Kotler

The author is Philip Kotler. Are you serious about wanting excellence in business and marketing and haven’t read this book or part of it yet? This book is undoubtedly a reference for marketers. The best thing about this book is that it takes you step by step towards understanding marketing in a smooth and engaging way. Philip Kotler relies on clarifying marketing concepts, strategies, and tools through examples and successful case studies – best practices. This book is enough to give you a comprehensive understanding of marketing in all its roles and stages.

2.100 Great Marketing Ideas by Jim Blythe

The author Jim Blythe has indeed created one of the finest marketing books you can read. This book presents 100 ideas in a useful and engaging manner, with each idea addressing a different aspect of marketing. Even if you’re not a specialist, this book will bring marketing concepts and tactics closer to you in a practical way. You’ll feel enthusiastic as you read through the wonderful ideas presented in the book.

3.Marketing Management by Paul Peter and James Donnelly

For authors Paul Peter and James Donnelly: Do you know the feeling when you return to the roots of a science you’re passionate about? This book gives you the same feeling and essence. Although old, it is filled with important information that laid the foundation for modern marketing. In this book, there is an explanation of marketing aspects that have been addressed by more recent famous marketing books but with less professionalism compared to this book. For example, in the pricing section, the book relies on a fantastic pricing model which I find even better than Kotler’s model in “Principles of Marketing,” and I have adopted this model in my marketing book in Egyptian Arabic. I also recommend reading the detailed and important marketing cases in this book.

4.Advertising and Promotion by George Belch and Michael Belch

For authors George Belch and Michael Belch: This book is also wonderful and similar to “Principles of Marketing” in terms of using multiple examples and successful case studies of companies. This book takes you by the hand to understand and master the field of promotion with all its techniques and tools.

5.The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

For authors Al Ries and Jack Trout: This book is one of the most famous books in marketing, treating marketing like any other science with laws that, if broken, will weaken your position in the market. Among these laws are those related to market leadership and those related to building mental images, along with others that you will read with enthusiasm and curiosity. However, I don’t recommend reading them as academic laws; these laws stem from the authors’ experience in the market, and they warn you against breaking them! Overall, it remains a wonderful book among the most famous in business and marketing.

6.Straight from the Gut by Jack Welch

For author Jack Welch: This book is one of the best-selling books in the field of business. Jack Welch is the most successful executive of the twentieth century, and he teaches you how large companies are managed, how to navigate through their managerial problems, and how there are companies of immense size that function like countries within countries, shaping the fate of the world economy. This book is one of the most captivating and useful ones. My advice is not to repeat my mistake and read the translated version because the translation is extremely poor. Try to get the original version.

7.Confessions of an Advertising Man by David Ogilvy

For author David Ogilvy: This book is one of the finest books that talk about advertising specifically, but at the same time, it is important for anyone in the field of marketing. David Ogilvy is distinguished by his use of marketing principles to make advertising successful. In this book, he also talks about how to enter the world of advertising in general, not just studying advertising science. Finally, the language of the book is somewhat difficult because it was written in the 1960s by a Scottish man, but honestly, it’s worth the effort to read!

8.Like a Virgi by Richard Branson

For author Richard Branson: This captivating book talks about business and its management. What I prefer in any book is for it to show success through examples and practical experiences. Of course, Richard Branson, the owner of the giant Virgin empire, has enough success stories in business and marketing cases to make this book very interesting and highly beneficial, especially for entrepreneurs.

9.Kotler on Marketin by Philip Kotler

A very engaging book about marketing, this time not an academic one from Kotler, but rather a marketing chat with Kotler himself. He discusses the latest marketing strategies and the obstacles faced by marketing managers in this century, while also addressing marketing in light of new factors of change such as the internet and globalization.

10.Marketing from the Other Sid by Hossam Hassan

“Marketing Men El Akher” by author Hussam Hassan is a book that views marketing as one of the arts of life, with its necessary tools and strategies that lead you to understand the market from the perspective of the target audience and how to build a vibrant brand identity.
The book also delves into explaining advertising materials while simultaneously capturing the client’s mind to exploit this in developing a comprehensive strategy for the overall concept and writing content with an understanding of customer thinking. It explains how to leverage this in developing advertising strategies and writing content that suits, using the AIDA model. The process doesn’t end with the execution of the advertisement but continues for evaluation thereafter.
Additionally, the book covers how to build genuine relationships with customers and earn their trust to make them loyal customers, along with communication methods based on the type of project. It also explains e-marketing and how to improve search engine optimization (SEO).
“Marketing Men El Akher” has received a rating of 4.25/5 on the popular book review website Goodreads.

Remember, the marketing landscape is constantly evolving, so it’s crucial to continue learning and staying updated with the latest trends and strategies in the field.